We are thrilled to announce that Quintessential has been named a National Finalist for the 2024Australian Marketing Institute (AMI) Marketing Excellence Awards. Our comprehensive Quintessential Business Brand Strategy has earned this recognition in the prestigious Brand Revitalisation category.

This accolade is a testament to our unwavering commitment to innovation, creativity, and strategic excellence in the commercial property sector. Over the past 18 months, our dedicated team has worked tirelessly to redefine and elevate the Quintessential brand, ensuring it resonates deeply with our stakeholders and stands out in a competitive market.

Special thanks go to Carmen Smith, Adam Poole, and Peter Wilson, whose vision and relentless hard work have been instrumental in this achievement. Their efforts have been pivotal in crafting a brand identity that not only reflects our core values but also showcases our dynamic approach to property management and development.

Carmen Smith, Head of Marketing at Quintessential, reflected on this journey, saying, "While the changes to the brand identity asset suite are subtle, designed to differentiate, they provide refinements that allow us to grow into our future ambitions. After 13 years in the market, our identity and presence have evolved, and our brand identity must reflect the relative maturity. We are a trusted, dynamic, capable, and engaged property business with an experienced team; our brand reflects the agility and professionalism that resonates with our stakeholders."

This recognition by the AMI underscores the impact of our brand revitalisation efforts and highlights the importance of a cohesive and forward-thinking brand strategy. We are proud of our team's achievements and remain committed to pushing the boundaries of excellence in all our endeavours.

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